Unparalleled quality: Yitto Paws is the first and only brand of organic dog biscuits that are 100% human-grade and have 6 simple ingredients or less with no added sugar, salt, or additives. We know 85% of pet owners don't trust the big companies are doing enough to keep their pets safe, and Yitto Paws is determined to change that.
Unparalleled charitable giving: Yitto Paws' goal isn't to get big, sell out, and make tons of money. We want to lead the effort to find a better symbiotic balance between corporate profits and the communities it serves. While many pet companies say they care about dogs, are they being honest? When General Mills acquired Blue Buffalo in 2018, it wasn't because they loved dogs. Instead, it was to make money off of dogs. Yitto Paws wants to change that with (1) our mission to put dogs first, not corporate profits, (2) our 20 by 30 goal - to donate 20% of our profits by 2030 (in comparison, most big pet products companies donate less than 1% of their profits), (3) to become an evergreen source of charitable giving by remaining independent, rejecting venture capital investments, and eventually putting our company in trust for the benefit of organizations that help dogs in need.